Para acabar las publicaciones de hoy (llevar una semana desconectado es duro), os presento una video instalación que permite «generar música» a golpe de movimiento.
Instalación muy visual y efectista que me encantaría probar. Os dejo la información en inglés.
Reactivamos la web …. un abrazo
The Motion Project was a collaboration between a
lot of clever creative people working together to create a machine that
turns motion into music. The client for the project, Frucor (makers of V
energy drink), together with their agency Colenso BBDO, kitted-out a
warehouse space for this project to grow in and gathered together a
group of talented people from a number of creative fields.
We created and designed the live visual spectacle with a music video
being produced from the results. We wanted it to be clear that the
technology was real and actually being played live. The interface plays a
key role in illustrating the idea of the instrument and we designed it
to highlight the audio being controlled by the dancer. Design elements
like real time tracking and samples being drawn on as they are played
all add to authenticity of the performance. The visuals are all created
live and the music video is essentially a real document of the night.
Check out the tech behind the project here:
custom-logic.com/blog/v-motion-project-the-instrument/
Developers
Jeff Nusz
Paul Sanderson – fugitive.co.nz
Music
Joel Little
Ableton
James Hayday
Dancer
Josh Cesan
Agency
Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Aaron Turk
Art Director: Jae Morrison
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clark
Group Account Director: Tim Ellis
Account Director: Samantha Parsons
Senior Account Manager: Stefanie Robertson
Account Executive: Eileen Cosgrove-Moloney
Planner: Andy Mcleish
Client
Frucor Beverage LTD
Marketing Manager: Luke Rive
Senior Brand Manager: Cormac Van Den Hoofdakker
Production:
DOP: Renaud Maire
Camera: Clint Rarm, Dan Max
Post Production:
Editor: Tim Mauger
Colourist: Pete Ritchie
The V Motion Project from Assembly on Vimeo.
