MINI Vending Machine

Publicidad proyectada interactiva.
Hace unas semanas veíamos el video de Lamborghini

y ahora la agencia The Media Merchants vuelve a presentarnos una video interactivo para la marca Mini.

The Media Merchants worked with Taxi 2 to create the MINI Vending
Machine, the first ever fully interactive (via SMS) night projection in

The MINI Vending Machine showcases the latest 2011 MINIs and passersby
are able to interact with the projection by texting to a shortcode to
select the MINI of their choice. Upon doing this, it triggers the MINI
they ́ve selected make its way down to the bottom of the vending machine,
in trademark cheeky MINI animated style.

The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.

Creative Credits

Client: MINI Canada

Product: THE 2011 MINI R5X

Agency: Taxi 2

Creative Director: Lance Martin

Writer: Alanna Nathanson

Art Director: Jeff MacEachern

Agency Producers: Sam Benson, Hanna Bratt


Animation: Hatch Studios

Interactive: Forth Wall

Mobile Marketing: Mythum

Projections: The Media Merchants

Account Manager: Tina Tieu

Media: Media Experts