Publicidad proyectada interactiva.
Hace unas semanas veíamos el video de Lamborghini
y ahora la agencia The Media Merchants vuelve a presentarnos una video interactivo para la marca Mini.
The Media Merchants worked with Taxi 2 to create the MINI Vending
Machine, the first ever fully interactive (via SMS) night projection in
Canada.
The MINI Vending Machine showcases the latest 2011 MINIs and passersby
are able to interact with the projection by texting to a shortcode to
select the MINI of their choice. Upon doing this, it triggers the MINI
they ́ve selected make its way down to the bottom of the vending machine,
in trademark cheeky MINI animated style.
The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.
Creative Credits
Client: MINI Canada
Product: THE 2011 MINI R5X
Agency: Taxi 2
Creative Director: Lance Martin
Writer: Alanna Nathanson
Art Director: Jeff MacEachern
Agency Producers: Sam Benson, Hanna Bratt
Production:
Animation: Hatch Studios
Interactive: Forth Wall
Mobile Marketing: Mythum
Projections: The Media Merchants
Account Manager: Tina Tieu
Media: Media Experts
