GAP Opening Ceremony – Documentation Cut

On 7 February 2011, the German city of Garmisch-Partenkirchen – the product of two former geographic foes – celebrated the grand opening of the 2011 Ski World Championship with an exceptional opening gala that focused on such friendly rivalries to highlight the event ́s sporting spirit. With more than 3.5 million viewers glued to TV screens across Germany, despite the event ́s pre-primetime slot, the broadcast achieved a 30 per cent market share in Bavaria alone – beating all of the day ́s other programmes!

Also on location more than 11.000 spectators attended the sold-out ceremony – including German chancellor Angela Merkel and international stars of the Alpine sporting scene – the one-hour show dazzled the masses with plenty of show, snow, excitement and dance. And, lest we forget, a giant video projection on the town ́s famous Olympic ski jump designed by flora&faunavisions (in collaboration with lead agency dreinull and performance specialists battleRoyal).